|
A long time Teraco customer/distributor supplies a major fuel retailer vacation club division with a membership card program for their premier timeshare owner/member based organization.
Membership in a high-end organization has a distinct set of benefits” said Jeff Kush, Senior Account Executive for Teraco. “A membership card has to fit the program and a premium printed ‘Credit Card’ type product definitely meets that requirement.” The 30 mil card is printed four color process on the face of the card and includes a signature panel and member info on the reverse side. The signature panel is an important feature as some benefits of the program have a considerable value and the card holder’s signature can be verified against other form of signed identification. This is important to consider because members have access to numerous other benefits in addition to access to the club owned timeshare properties. The membership card is their “proof of membership.”
Member based program coordinators certainly understand the value in offering their members a high quality and durable card product.
“The perceived value of a plastic membership card that looks and feels like a credit, debit or gift card resonates with the consumer” added Steve Pruitt, Vice President of Marketing for Teraco. This high-end membership card is a perfect example of a solid member based organization using a premium laminated card as their member credentials.
This card program was another success for Teraco which speaks to the partnership with resellers that Teraco depends on.
Distributor organization helps give casino loyalty program a successful start.
A premier full service casino in the Midwest was looking to implement a loyalty program. Virtually all major casinos now have comprehensive programs of this sort. The distributor on the job calls Teraco to brainstorm about card solutions to fit the program.
A high quality card was important to the executives at the Casio. The distributor communicated to Teraco that the client was looking to the card design to speak to the authenticity of the program. To help achieve a high-end exclusive look, Teraco recommended the use of a flood coat glitter gold silkscreen ink and giving the distinctive logo an additional treatment of a metallic gold foil hot stamp.
“A critical part of this and any casino loyalty card program is the use of magnetic stripe technology” explained Teraco Special Projects Manager, Ashley Williams”, Teraco produces ISO spec laminated magnet strip cards that will consistently work in the Casino Slot machine and table swipe readers.” The card allows players of the casino slots or table games to earn cash back, hotel comps or discounts and entries into special give-ways or other promotions. The film lamination is also a critical part of the card issuance system. Thermal transfer printing, supplied by the distributor to the casino, required a film laminated card in order to be compliant with the machines used to print casino patron name and account number of the surface of the card.
The ability to instantly issue cards is critical to the program. Customers are encouraged to join the club and receive their card after they complete a short application form. A membership desk rep enters their information into the casino database system. The system then sends the information to the card printer and the card is personalized with the clients name and the magnetic strip encode with the club member number issued on the spot.” This database information is used to track players’ points and rewards and is used for direct mail and other casino marketing campaigns.
The distributor organization played an important role in the success of the Casino loyalty program as the supplier of card printing and instant issuance card systems.
The distributor further added, “The program went extremely well. Ashley was great to work with. Teraco was a big help throughout every aspect of this project.” |
|
